Art Along the Hudson - Business Excellence Award
Grandview Poughkeepsie October 18, 2011
ÒThis stage is very crowded Ð because Art Along the Hudson is:
10 communities Ð from Peekskill to Hudson
8 studio tours
222 art venues
134 art festivals and community events
plus dance, theater and music performances and art openings
all powered by over 1000 artists!
We are a positive economic factor - we revitalize Main Streets, help fill restaurants and lodgings, and bring dollars and jobs to the Hudson Valley.
An example of the economic impact of the arts is DiaBeacon. The Center for creative Community Development at Williams College recently did a study of Dia:BeaconÕs expenditures and their visitors expenditures. The total economic impact of Dia:Beacon is $12.5 million annually and in terms of local employment - 168 jobs.
In addition we help you recruit the employees you need by providing a creative environment that attracts the talented of all ages.
Thank you to our sponsors
- Dutchess County Arts Council our fiscal sponsor since day one and I would like to introduce the new President of the DCAC- Linda Martsen-Reid
- HVFCU Ð helped sponsored our brochure for 8 years
Thank you many other AAH sponsors
- I also want to thank the many of you who sponsor individual events
My request to you all -
- get out and enjoy the art walks, the many performances
- give a gift made by a local artist
- decorate your offices with local art
- and keep sponsoring the arts in your communities
An behalf of Art Along the Hudson - Thank you for this honorÉ Linda T. Hubbard, Chair |
Linda Marsten-Reid, new President of the Dutchess County Arts Council
Sue Hartshorn, Rhinebeck/Red Hook and Carl VanBrunt one of the founders of Art Along The Hudson
Article in the DCEDC Business Exellence Awards Program:
Art Along the Hudson, now in its eighth year, is a unique collaborative marketing effort to promote river cities as a vibrant arts and cultural community.
Art Along the Hudson celebrates the arts in ten artistically-focused communities on the Hudson River, including Peekskill, Garrison/Cold Spring, Newburgh, Beacon, Poughkeepsie, New Paltz, Rhinebeck/Red Hook, Kingston, Hudson, and Woodstock. It is also promoting eight Hudson Valley Studio Tours offering art lovers great opportunities to meet the many artists living and working in the Hudson Valley.
The 2011marketing effort includes:
- Brochure: Each city has a panel of the brochure promoting the art venues in their area, contact information and a brief descriptive paragraph. There is also a section about the Studio Tours and maps. 60,000 brochures were printed and are being distributed along the NY Thruway, Hudson Valley Hotels, and Columbia, Putnam, Orange, Ulster, Dutchess and Westchester counties.
- Website: www.ArtAlongtheHudson.com. Each city has a page on the website, the brochure information plus links for each art venue. There is also a special section on Studio Tours.
- Social Media: Facebook group
- Media ads: the Hudson River Museum and Gallery guide, the Metro North Getaway Guide, Amtrak Annual Guide, Art in America and selected other seasonal publications.
- Radio: WAMC public radio and WKZE .
- Each year a kickoff and art show event is held bringing together government officials, business leaders, tourism experts, educators, media representatives, principals from art organizations, artists and art enthusiasts. This year's event at the Paramount in Peekskill was attended by over 250 supporters of the arts.
All the coordination work is done on a volunteer basis. Each community and studio tour contributes funds to support the marketing effort. Additional sponsors this year included Hudson Valley Federal Credit Union, Crafts at Rhinebeck, Ulster Savings and Entergy, and our fiscal sponsor is the Dutchess County Arts Council.
Article in the Poughkeepsie Journal
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